In class, we watched an episode of the National Geographic series: Mega factories. The topic was Ikea which was where we would be visiting in a few days time. Throughout the course of the show, they discussed the creation of the company, the growth, the expansion, and the different key components of the company.
A majority of the film was relatively boring with little true insight to the company beyond it's roots. The beginning itself was far more interesting but it did not focus on it too long. The rest of the video seemed as if it could be applicable to almost any other modern day furniture company. Large warehouses filled with dozens of people making by the number furniture using cheap materials and expensive tools. Not the most captivating, but interesting I suppose.
I recall some members of the class sleeping through out the film and I guess in that way I can be proud of myself. I truly wished to join them but I kept myself awake through the boring sludge of repeated information and uninteresting craftsmanship. I'm totally just kidding, I have no room to comment on the quality of their materials or craftsmanship, but I was rather just uninterested and un-engaged by the program.
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